The current trend tool also charts for you the popularity of a specific keyword/trend over the course of the year. It allows you to see how a Pinner is searching for a certain topic and this information can help inform the exact copy you will use on your Pin’s text overlay, in your title, and in your Pinterest descriptions. The trend tool is best used to support your current content strategy on Pinterest.
If you don’t have it yet you should see it rolling out soon. The trend tool allows you to browse through the most popular trends and searches as well as search for specific keywords to get a granular look at what’s trending and when.īut, it just got an UPGRADE! If you see the “beta” tag, go ahead and click on it. You can access it by visiting and you can filter your results by region.
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In short, the trend tool on Pinterest is a dashboard within your analytics drop down that shows you what keywords (topics) Pinners are searching for, and when those searches are taking place.
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